I have seen some pictures of DIY modifications, cutting rectangles in the airbox lid and installing additional filters.
My mate has just changed the air filter in his VFR800 Vtec after 30,000 miles.
It looked like this.
He was hoping for a noticeable improvement, non was noticed...
No doubt there will be some power increase but realistically how much do you need for it to be noticeable?
I can't explain the gains shown in that video but that old "dirty" air filter didn't look that dirty to me, not compared to my mates above.